International politics student exploring the relations between media and politics.

(See my biography page for more information).


Publications:
Influencing Voter Behavior? A Balance Theory Perspective on Framing Happiness in the 2012 US Presidential Election

The 2012 Obama campaign framed income equality and employment to induce individual happiness among voters. Balance theory is used to indicate how voters were favorably persuaded by happiness-related messages.

Article: Print

$US10.00

Published online: February 12, 2016

$US5.00